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Autobytel Inc. Backgrounder

Who We Are
Since launching the first car-buying website in 1995, Autobytel Inc.’s (Nasdaq: ABTL) mission has been to empower automotive consumers with the tools and information they need to make smart, well-informed vehicle purchasing and ownership decisions. The company has helped millions of car shoppers and generated billions of dollars in car sales for dealers.

Advanced Technologies and Services for the Industry
By providing a convenient and comprehensive automotive consumer experience across the purchase and ownership lifecycle, Autobytel provides new value and touch-points for automotive marketers. The company's advanced web-based advertising and marketing programs help dealers and manufacturers build relationships with customers, as well as help them to efficiently manage and convert online business.

Thirty-four auto marketers currently use Autobytel's innovative advertising programs to target the millions of car shoppers that visit Autobytel websites every month. And numerous major consumer portals, including EarthLink, AOL and ESPN, feature Autobytel content and technology on their automotive channels.

Dealer Programs
Through Autobytel's marketing network, the company connects dealerships with a steady, diverse stream of exceptionally motivated, serious shoppers, while providing both dealers and manufacturers with precision-targeted brand and product marketing opportunities.

Autobytel supports automotive dealers with a range of tools, programs and value-added services to help them manage more customers, more efficiently. Autobytel member dealers benefit from intensive field support and online sales best practices training, as well as the company's value-added "K.I.T." services. These include the Rapid Response program, designed to connect dealers to online customers via phone within seconds of a Purchase Request submission, as well as the Email Manager program, which automatically manages long-term email follow-up campaigns, on behalf of the dealership, for customer leads generated through Autobytel sites.

Autobytel's Special FinanceLeads program provides an online bridge between consumers who need finance options and dealers, driving incremental, efficient, often high-margin business to dealerships nationwide. The company's Performance Coaching program is designed to help dealerships evolve to keep pace with a rapidly changing automotive marketplace in which roughly 2 out of 3 of all buyers currently shop online. Based on the best Internet sales practices of the nation's top e- dealerships, the program has helped dealers improve their sales closing ratios for Internet customers by up to 300 percent.


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