Detroit Auto Show: Mitsubishi Eclipse Spyder
As one of the most poignant signs of the times, one automaker proudly touted its Japanese heritage, complete with authentic tribal music and dancers, as it debuted its new convertible at the 2006 North American International Auto Show. You know, the gig that takes place in Detroit, the heart of the domestic car industry. Company executives explained that the new marketing theme represents American car buyers' respect for Japanese products. Couple that with Honda winning the show's car and truck of the year awards, and one gets the sense that a few local boys are getting roughed up in their own house.
|
