Review: 2006 Mercury Milan
Design is all Mercury executives have to discuss these days. Traditionally, a Mercury was nothing more than a Ford with snazzy trim and additional standard equipment, the epitome of a practice known as brand-engineering. In the 1990s, Mercury executives vowed that products distinctly different from their Ford counterparts would boost sales over the long term, saving the brand from the same fate that ultimately befell now-defunct Plymouth. This strategy cost Ford Motor Company extra development money and resulted in sales flops like the blobby, undersized Villager minivan and that rolling mass of triangles known as the Cougar sport coupe.
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