Introduction

A Silent Partner Speaks Out: The joke tossed around when the two companies first merged:  “How do you pronounce Daimler-Chrysler?” “The Chrysler is silent.” As the folks behind the Mercedes brand file for divorce from the hyphen that Dr. Z built, Chrysler has begun to make its voice heard loud and clear. From the success of the Jeep Wrangler Unlimited to a new lifetime powertrain warranty, Chrysler is finally making some positive headlines instead of negative ones for bringing us vehicles like the Patriot, Aspen and Compass.

By Vernon Heywood

Photo credit: Photographer