It’s hard to garner enthusiasm for a midsize car. I’m not saying that a
buyer shouldn’t consider one; it’s just that most midsize sedans
quicken my pulse as much as using my Oster toaster oven. Actually, my
trusty Oster might just be more exciting because it always crisps my
taquitos to perfection. Midsize sedans are great for efficient family
transport, and if that’s what you’re after, you’re in luck with the
myriad of options from every manufacturer selling cars. Recently
though, I drove a midsize sedan on which an Oster badge would look out
of place. In fact, I’d rather be behind the helm of it than eagerly
awaiting my dinner. A strong statement because I’m almost always hungry.
The 2011 Kia Optima is a big deal for Kia and midsize sedans in
general. Better than the outgoing model in every way, the 2011 is proof
of what Kia can do when it sets its mind to something. Following a car
that could be described as a generic brand midsize sedan at best, the
new Optima is out to change minds. You don’t even need to get behind
the wheel to notice it…just look at it. No way would this toast my
taquitos (safely).
It’s based on the new Hyundai Sonata, but it has a character all its
own. Longer, wider, and lower than its predecessor, the Optima gives a
sporty vibe without being overly aggressive. Slung over standard 17”
wheels, my high level EX tester was quite a striking vehicle. From the
jack-o-lantern grille to the swooping roofline to the dual exhaust
tips, it’s not quite like anything else in the segment, but it feels
strangely familiar at the same time.