Volvo's three "S" system for Bliss: speed, style and safetyby Brian Chee
Volvo S80 – Review: You see a Volvo driving down the road and automatically you assign a persona to the driver: Smart; safety-minded. Glasses over contacts; organic over Albertsons. Maybe, in fact, you think the driver cares a bit too much for substance, the kind of person who drinks carrot juice – and likes it. For Volvo, that's not the case, at least not as much anymore. Like the nerd who starts working out, dumps his Spock costume and gets laser eye surgery, Volvo has emerged into a new identity: still smart, but a whole lot more fun and better looking, starting with the 2007 S80. Thoroughly redesigned, the S80 offers power, safety innovation and a sexy style – but at a high price tag that's definitely more German than Swede.