Once-stodgy Buick makes a splash in Vegasby Thom Blackett
Introduction
Hot cars, hot women, hot…Buicks? Seems strange, but 2007 marks the second consecutive year that the once-stodgy GM brand has made a significant showing at the SEMA show in Las Vegas. You might remember that a slew of hot-rodded and otherwise thoroughly customized Lucerne sedans graced the halls of the most popular automotive aftermarket party in 2006, while this year’s model was the all-new Enclave crossover vehicle. In case you didn’t catch the less-than-subtle hint, executives at Buick are intent on providing a more hip and contemporary image of their brand, and to do it they’ve unveiled three design concepts.
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