A cool product is one that solves a problem or makes something betterby Bob Beamesderfer
A cool product is one that solves a problem or makes something you have better or is just so drool-worthy that it transcends utility. SEMA is all about automotive products of every imaginable kind and a few you never would have conceived. Sometimes the coolness is the simplicity, other times it’s the ingenuity. As always, we wish we’d seen more of the show, but here’s what stood out during our journey through the SEMA jungle.