It makes sense, and applies well to the building and marketing of cars: if you want people to think that something is special, make it look special. Which is what Suzuki has done with the Reno. The Reno is sharply edged and smoothly curved, a look that is sure to attract a young crowd. It has a racy look to it, which is more than the performance of the vehicle can claim. Most important is that, given the style of the Reno, there are plenty of aftermarket opportunities for the vehicle. With plenty of room in the back area, and a nice exterior design to work with, custom shops should have a field day with the Reno. With the planned debut of Suzuki Works Techno body accessories to the US market, Suzuki is off to an excellent start. Here’s hoping that Suzuki keeps some of that aftermarket thunder for itself, and we see the Reno at an upcoming SEMA show.