These days, everything matters at Mitsubishi. The company is no longer drowning in red ink, but it’s still ankle deep and the only way out is with good product. With Eclipse sales modest and the new Outlook too new on the market to make much of an impact, the Lancer has a lot riding on its stylish shoulders. Expect a big advertising push when the car goes on sale, and with any luck on Mitsubishi’s part, more customers than tumbleweeds on its dealer lots.