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The C-Class is Mercedes’ best seller, with 1.4 million cars sold worldwide since 2000. Getting the 2008 C-Class right is vitally important. Although the premium models such as the S-Class and E-Class showcase the latest technologies and newest engineering, it’s the entry-level C-Class that generates the most showroom traffic thanks to its lower – but still profitable – sticker price. Despite recent buzz in the automotive industry about economizing, the newer “B” class subcompacts, and green technology, premium carmakers like Mercedes-Benz are still seeing sales growth. To maintain that momentum, the C-Class must upstage other manufacturers’ offerings.
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