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Model Mix

There are two body styles and three trim levels in the 2008 Ford Focus. The wagon and hatchback versions are long gone, leaving only a sedan and a new coupe in the lineup. All three are available in S, SE and top of the line SES trim. The S features power windows, locks, air conditioning and six airbags, and is likely what you’ll get when you opt for the bargain package at the airport rental counter. SE and SES trim levels up the ante considerably, with a faux chrome fender vent outside and more impressive options packages, including Sync. All models come with the same 140-horsepower 2.0-liter four-cylinder engine, mated to either a five-speed manual or a four-speed automatic transmission; the engine is rated as PZEV in California and other states that have the same emissions regulations. Air conditioning is standard, as are front passenger seat side impact air bags, side curtain air bags and the government-mandated tire pressure monitoring system.

Pricing

Ford is pricing the Focus aggressively, but not at the basement. The base model S coupe starts at $14,695 while S sedans come in at $14,995; those prices include the $620 destination charge. SE coupes and sedans are an additional $1,000 each, and the top-line SES coupe and sedan – with standard Sync – start at $16,695 and $16,995, respectively. In SE models, Sync is a $395 option. Prices for individual options have not yet been released, but our loaded SES sedan with an automatic transmission, Audiophile audio system, moonroof, alarm, anti-lock brakes, traction control, ambient interior lighting and Sirius satellite radio clocked in at a reasonable $20,775.