Not long ago, rumors were flying about the demise of Mitsubishi’s North American operations due to losses from the company’s financial arm, its heavy reliance on fleet sales, and uncompetitive and aging products. Almost inexplicably, Mitsubishi is now in the process of standing up and dusting itself off, facing a future in the U.S. that may not be certain, though the headstones have been put aside for now. This turnaround is a result of Mitsubishi’s overhaul of its financial practices, a steady stream of updated or new products, and a rise in perceived value, due in at least some small part to the drastic cut in fleet sales. To keep the company moving in the right direction, new or redesigned products like the Eclipse Spyder need to offer buyers stylish and engaging vehicles that are packed with value.
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