It seems like it was just yesterday that General Motors was announcing its plans for value pricing, a new plan that would set sticker prices closer to actual transaction prices. Rebates would be largely reduced or eliminated. That was round one – round two came at the 2006 North American International Auto Show in Detroit, where GM announced it was cutting prices across its lineup, including all Chevy models, and again, rebates would be reduced.

Hmm. Who knows what pricing strategy will be the flavor of the month by the time the 2007 Suburban hits the streets, but it’s clear that the goal is to make price one of the reasons to visit your local bowtie dealer.