Hyundai's a long way from the 'Scoupe, or even the safety of "value" waters. Indeed, with a V-8 powered sedan and a top-end price tag at around $40,000, it's clear that all markets are open game. Call it luxury, performance or just plain fun, the Genesis will very likely open new doors for Hyundai. Up next? The coupe.

By Brian Chee
Photos: Hyundai