“The new 2008 Dodge Dakota was redesigned to broaden its appeal to younger customers with active lifestyles,” said Tom Loveless, Dodge’s director of marketing and global communications in a press release. “Dodge Dakota will attract 25- to 35-year-old individuals who need a vehicle to meet a variety of needs. Depending on an owner’s lifestyle, the 2008 Dodge Dakota may be equipped for work or play, but every Dakota is equipped with capability and versatility.”