2007 Mercedes-Benz S-Class First Drive


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TO THE POINT What’s New? Completely redesigned, highlights of the 2007 Mercedes-Benz S-Class include a more efficient and powerful V8 engine and loads of technology to make your drive safer and less stressful.s
Selling Points: Comfort, luxury, safety, performance
Deal Breakers: High price, controversial styling, overwhelming technology
Our Advice: The 2007 Mercedes-Benz S-Class may not be the best looking design the company has put on the street recently, but its luxury appointments, combined with the latest in high-tech gadgetry, create a package that is simply unbeatable.

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FAQ Middle-aged men with robust incomes will find the redesigned COMAND system in the 2007 Mercedes-Benz S-Class much easier to use.

Who is the primary buyer of the 2007 Mercedes-Benz S550?
Mercedes-Benz marketers don’t expect the demographics for the new S-Class to change, meaning that the average buyer is male, 55 years of age, and possesses a household income totaling around $300,000 a year.

Is the COMAND system in the 2007 Mercedes-Benz S550 easier to use than the iDrive system in a BMW?
Miraculously, the answer is yes. Mercedes has refined and simplified the BMW system and produced a COMAND controller that is much more intuitive. A limited selection of main menus and simple graphics make learning the new Mercedes-Benz COMAND system easy.

What makes the 2007 Mercedes-Benz S550 worth $86,000?
Mercedes-Benz uses the S-Class to introduce the latest safety and luxury technologies to the market. The S550 is built with the highest quality materials, the latest safety advancements, and offers the buyer unsurpassed luxury and technology in this price range.


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