As this being written, new COVID-19-related restrictions are threatening an already-weakened economy. While a complete lockdown of the country is unlikely, various areas are facing business closures. In the face of a very difficult year, the American auto industry has shown remarkable resilience, largely because the American consumer has shown remarkable resilience, and right now car companies are doing all they can to end 2020 on a high note. That means that the year-end promotions, deals, and incentives are lush. The following is a roundup of what many of the major brands are offering in terms of incentives and deals as we near January 1, 2021. The deals detailed are representative of those being offered nationwide, but you should be aware that incentives are often regional, so check with your dealer to confirm what you might qualify for.