The Hyundai Kona competes with other ultra-compact SUVs and crossovers, such as the Toyota Corolla Cross, Mazda CX-30, and the Honda HRV. It offers significant configuration optionality, allowing for a driving experience personalized to the consumer's preferences, with options ranging from the value-based entry level trims to the highly stylized Limited trim. The Kona is packed with considerable standard technology, ensuring a comfortable experience for drivers and passengers alike.