The Mercedes-Benz GLS competes in the full-size luxury SUV segment alongside the BMW X7, Cadillac Escalade, and Land Rover Range Rover. The GLS positions itself as a technically sophisticated option with a focus on passenger comfort across all three rows. While comparably priced to its primary competitors, the GLS differentiates itself through its balanced approach to luxury, technology integration, and on-road performance. The vehicle appeals to buyers seeking a versatile family vehicle with premium appointments and advanced driver assistance features without sacrificing capability.